Target audience profile

Our target audience for our campaign is the younger generation 7-14, classes A-D. We want to target them because we feel like they will want to get involved more as it would benefit them the most present and future. We will target them by using colours that will catch their eye. Throughout our products we will use an old man figure to show that he is upset with the way the church is and want to help him but also want to make sure that the church doesn't end up like that for them in the future. We feel like if they know the church will benefit them in making new friends and having a place to go they will want to be more involved.