Genre/form research

From researching different campaigns we have taken the idea from stop,look listen and gone for a dark atmosphere. They campaign tend to uses a child shown in a unhappy way by using dark lighting and then something happens to the child. We are going to use a sad story to attract the audience and get them to listen and watch our ways of promoting our campaign. We are going to make a documentary of a story of a man who met his wife at the church back when he was younger. We are then going to him at the church when he's old to show how the church has been rejected and not being in use. We are going to show the difference between them by having the old man scene will be in black and white