Research notes

OUR CAMPAIGN IDEAS: 
as Regeneration asked we aim to focus on regenerating the church in Weston, for the community’s sake. We would like to regenerate the whole church so that youths are able to go there when they have no where to go, and also for religious purposes. We are aiming to do everything to involve our community in regenerating the Weston church so that we can bring the locals together. We want t children to have a safe place to go, so that they can learn social skills and to bring an unused space back to life.

ACTIVITIES:
We would like to have many activities for a range of ages, for mothers and fathers and children, we want to help the whole community. We would like to have classes for adults, playgroups, gardening, discos, after school club, art club, Easter, Christmas all these special days for Christians will be a service and many more. We want the church to be open and welcome to everyone, specifically the younger generation.


TARGET AUDIENCE:
We are still aiming our campaign at a young target audience, as they are the main category that nationally are 85% bored and don’t have enough to do around villages. We are aiming our advertisement campaign specifically at classes A-D and we aim to improve their needs and our advertisement will be based around the survey we took and the statistics we got because they will most suit them. 

HOUSE COLOURS:
The house style colours we are using are Blue and Red as they were the two colours in our survey in which both got the highest and same percentage. These two colours are bold and childish-like to suit our target audience. They are also the two colours we used in our campaign name so it will link across the board throughout our forms of advertising.

POSTERS:
Our Posters are a cartoon style of a child to link with our target audience and research. The posters will be published at schools, community centres, libraries etc. Although we have a target audience to young teenagers, we are aiming to direct it to everyone so that we have more support to our campaign.

ANY CHANGES:
Anything changed since presentation feedback;
Our feedback last time was positive therefore we didn’t change anything on our campaign ideas and target audience.

FILMED INTERVIEWS:
as well as the online survey we sent out we decided to do some filmed audiences. This is a breakdown of them and this will hopefully show you how we have taken a lot of our target audiences needs into consideration. 

AFTER FILMED INTERVIEWS:
the interviews taught us about how different people of that age range are interested in different activities, but also showed us how that generation do not use churches anymore. We want this church to be back in the community, just like it used to be.

LINK TO TARGET AUDIENCE
The huge amount of research that went into our target audiences needs and preferences. We want them involved throughout the project. We will crete a place for them to grow up and hang out. We will have a number of activities for them to do as well as being able to conduct their own. Our project will link to our target audience because we have insured that it is based around there capability in order to make this community project enjoyable for them. We want them to get involved in the regeneration and we have done this by suiting it to them. We will have a number of activities for them to get involved in, and will make it friendly for them.
We want regeneration to

LINK TO BRIEF:
We wanted our project to link to our audience as well as our brief. Regeneration asked us to bring life back into an unused landmark which is exactly what we are going to do. We aim to bring our community back together and involve them every step of the way. Our advertising will be directed at them specifically and we will restore life back into that church. For the community sake.


FINAL CAMPAIGN IDEAS:
LOGO:
We used the trial and error on many logos we chose. We then come to the conclusion thought that this logo was the most suited to our audience and campaign. This Logo is simple and unique. It suits our target audience with the childish red stars above the tree. The two stumps at the bottom of the tree looks like two birds which links to our church for religious sakes. The blue and red is our house style and both of them colours stand out too which is what we wanted. The font is bold and simple which is what we also wanted, we did not want it posh or fancy. 

SLOGAN:
The font for the slogan is elegant and looks good underneath the name of our campaign.
We thought our slogan is catchy and very unique. It is simple and short so that people remember it. We also thought it was a good idea to put the name of our campaign in the slogan so people know what campaign it is for etc. The slogan is also showing what we are trying to do, we are trying to put the life back into Weston and bring the community together.

ADVERTISING:
We are going to link our posters and film advert together by using the same cartoon character, slogan, logo and house style colours. We are also using the idea in both of them with having a dark and dull atmosphere from the scenery to show what the church is feeling, disused and unloved. In other posters we are doing scenes of the boy playing football, at a christening and with other memories of the church in the corners of the poster so that it shows how many memories you can make in a church and how much this could change your life and gain social skills. For instance in the documentary we have a man and wife whom both fell in love with each other at that very church. The advert will help you have more of an understanding of the posters which is why we are linking our two products together.

WHAT WE ARE GOING TO DO NEXT:
We are now in the middle of filming our documentary and have started designing and working on our posters and leaflets. We will encourage the community to get involved throughout this process and will achieve our aims in the coming weeks.

PROGRESS SO FAR:
POSTER:
this is a draft of our poster idea. As you can see it involves our characters from the documentary and although this is a rough copy it get across the basic image we are trying to create for the campaign. 

STROYBOARD:
This is the story board for our documentary. We are now half way through filming.

WE LOOK FORWARD...:

we want to inspire the next generation by brining back the past, and we need your help. We look forward to working with you. For our community, lets put the we back into weston. Thank you.